Look out TikTok, introducing Instagram Reels!
With TikTok continuing to dominate the headlines and having a somewhat uncertain future, it’s no surprise that Instagram has launched TikTok competitor, Instagram Reels.
Instagram is powered by the social media giant Facebook and has wasted no time in filling a pre-empted gap in the social media world.
What Are Instagram Reels?
Reels allows users to create and share short videos to followers both on page and in stories. It creates a compilation of videos with audio to go alongside it and also hosts a number of effects to help further engage users.
How Do You Create An Instagram Reels Video?
To access Reels, head to Stories (swipe left of the home screen). Find the Reels tab at the bottom, the interface may change slightly.
What’s The Functionality Of Instagram Reels?
Flash – Turn the flash on and off. The same as a normal camera.
Music – Select the audio to accompany your video. If you download your Reel, unlike TikTok, the music will not be saved.
Speed – Slow down or speed up your recording.
Effects – There are hundreds to choose from, including many of our TikTok favourites.
Timer – Allows you to time recording start and finish.
Switch camera – Choose which camera you would like to use.
Your posted Reels will be stored on your page under the Reels tab.
What’s The Difference Between Instagram Reels and TikTok?
Reels are limited to just 15 seconds whereas TikTok will allow up to 60 seconds. Instagram said that the main attraction is that users already ‘know and love Instagram’… this update will allow users to create more content on an app they feel safe and confident with.
The growth of TikTok has been astronomical, boasting over 2.3 billion downloads. Whilst Instagram Reels will certainly serve as a competitor it’s clear that TikTok still holds the upper hand at present.
We have been lovers of TikTok and the content there for a while – there’s definitely more to it than lip syncing and dancing! Instagram Reels seems to have many benefits, especially for accounts with an already established following.
Should You Be Posting On Both?
Post to your audience. If you have a strong following on TikTok, then it may be wise to continue there, but bear in mind the global issues TikTok are having – it may be worth growing your audience elsewhere too. However, if you have a loyal Instagram tribe, video content is usually well received and with Instagram Reels there is increased functionality to make seriously engaging content.
We will be watching with interest to see how this new update is received!
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