What is a Facebook Pixel?

The Facebook pixel is a unique piece of code which is discretely added to your website to measure the effectiveness of your advertising by understanding user’s behaviour on your website.

If you want to run Facebook, Instagram and Messenger ads for your business, then the Facebook pixel is vital.

You can use your pixel to:
– Make sure your ads are being offered to the right audience. This can help you find new customers or retarget users who have visited your website, including a specific page or taken action e.g. purchased.
– Measure the results of your ads.

Setting up the pixel can be done through a Facebook Business Manager, which we recommend all equestrian businesses on Facebook to have. Once installed, we recommend downloading the Google Chrome plugin Facebook Pixel Helper. This works on every single website and can tell you if the website has a pixel and if it is firing correctly.

Want help setting up your Facebook pixel, contact us for help or further information.

Why should you install a Facebook pixel?

  1. Increase the ROI on your Facebook ad spend
    By gathering more data, you can insure your ads are going to the right people, most likely to convert. Even if you’re not quite ready to start advertising on FB & Instagram, it is advisable to add the pixel now so it can start collecting data. That way when you are ready to begin, your pixel will be too.
  2. Make the most of Facebook conversion tracking
    The pixel can report how people interact with your website after viewing your Facebook ad. This can help with evaluating creatives and ad copy for future reference. You can even track potential customers across their devices e.g. if a customer added an item to their basket on their phone, but didn’t purchase, an ad could be set up to prompt them on any of their devices.
  3. Retargeting ads
    Using pixel data and dynamic ads, you can target people who have visited any page on your site, or a specific page. From here, you can create Lookalike Audiences and really drill into finding your ideal customer.

It’s easy to see the scope that the Facebook pixel can offer an equestrian business with their social media marketing. It can get complex if you’re not familiar with regards to audiences, retargeting etc. But first thing is first, setting up the pixel is vital. And we do this all the time!

We are always happy to offer help, please contact us if you would like to know more.