Category Archives: Social Media Marketing

What is a Facebook Pixel?

The Facebook pixel is a unique piece of code which is discretely added to your website to measure the effectiveness of your advertising by understanding user’s behaviour on your website. If you want to run Facebook, Instagram and Messenger ads for your business, then the Facebook pixel is vital. You can use your pixel to: […]

On Event Social Media

on event social media for equestrians

Today, Maddie and Claire set off on their 242 mile trip from Kent to the incredible Somerford Park for the British Dressage National Championships. This is the first time that the Championships have been held at Somerford Park and the first time that our team have been to this venue too (although we have seen […]

Introducing Google Analytics 4

In order to ensure an effective customer experience and maximise on any business objectives, we need to fully understand a user’s journey through the website. Google Analytics is a much-used tool for surveying and analysing data, and we think it’s just got better! Back in Autumn of last year, Google introduced the latest version of […]

The End of Facebook Analytics

Facebook have announced that from 30th June 2021, Facebook Analytics will no longer be available. This means that if you’re a regular user, make sure you access your reports, export your data (including charts and tables), and explore your insights before then. Facebook Analytics has historically been the one-stop-shop to track likes, page views and […]

Equestrian Hashtags 2021

Hashtags are a vital tool for your Instagram success and can vastly increase the audience of your online content when used in the correct way. However, putting them to use incorrectly can adversely affect your marketing strategy by annoying your audience or being penalised by Instagram’s unforgiving algorithm. What are hashtags? Hashtags are a clickable […]