DIGITAL ADVERTISING SERVICE

Facebook and Google advertising service helping to build your equestrian brand online, increase brand awareness and improve lead generation and sales.

Digital advertising

Build Your Equestrian Brand Online with Google, Facebook, Instagram and Messenger Advertising.

Our digital advertising service is guaranteed to reach your target audience and help to achieve your goals – whether it’s increased sales, social media growth, traffic increase or lead generations.

With over 2 billion active accounts on Facebook and over 70,000 Google searches every second, it’s important that your ads reach your target audience. We understand and work exclusively within the equestrian industry, offering the ability to create custom audiences specifically for your brand, ensuring that you maximise your marketing budget and achieve your digital advertising goals.

We are a Facebook Digital Marketing Associate:

Our equestrian social media agency is certified and recognised by Facebook as a Digital Marketing Associate.We are one of only a few equestrian marketing agencies to hold this qualification after passing a rigorous exam with Facebook to demonstrate our knowledge and capabilities, as well as how to implement, strategize and analyse a Facebook advertising campaign.

Google Ads

We have years of experience with making Google Ads work to our clients’ advantage; Google Ads works by displaying your ad and directing users to your business when people Google search specific keywords that are related to your products and services. We work with you to understand your ad objectives, decide which types of campaign are most appropriate, investigate and select optimal searchable keywords, create the most cost-effective campaigns with multiple variations and set up conversion tracking so we can analyse results. We constantly analyse our Google Ads to know which campaigns are most profitable, how to improve your performance, and ultimately generate sales.

Could Digital Advertising Work For Your Equestrian Brand?

There are are a number of advertising options with Facebook, from brand awareness to retargeting and acquisition, through using various data sources, Facebook allows you to customise your target audience.
Data sources include; mailing list, video views, current audience, lookalike audiences and data from the Facebook pixel and events set up on your website. This allows us to create a bespoke audience for your adverts, ensuring the right message is delivered at the right time to the right people. Similarly with Google, Tag Manager provides valuable insights into your website audience, which when paired with key word research and strategy can help to improve your website’s Google ranking. There are so many options to consider, which can often be overwhelming. Our team can take the stress out of your digital advertising and deliver the results you are looking for.

Equestrian Digital Advertising FAQs

Do you need a big budget?

You don’t need a large budget to get started! Our team can best advise you where to place your budget and how you can best optimise your budget allocation to reach your goals.

What do I need to start Facebook advertising?

We would recommend having a Facebook pixel set up and events on your website – both of which we can set up for you if you haven’t already. A rough idea of budget is also advisable, we can help you allocate budget to different campaign targets based on your goals.

What does the service involve?

We offer a full Facebook Ads management service. We will audit your existing ads manager (if you have one) and put a strategy in place to improve your results. Within the service, we will create eye catching creatives and compelling copy to create an advert which will entice your audience. We will also create audiences from your data sources, create monthly reports for you to review and work closely with you to ensure your goals are being met.

Do you offer any other digital advertising?

Yes! Facebook advertising also encompasses Messenger and Instagram advertising under it’s umbrella. We also offer a Google Ads service too.

Should I use Facebook advertising or Google Ads?

Both are highly beneficial for delivering results with online advertising as both of the platforms have billions of active users to target. Our advice depends on objectives; sometimes one is more beneficial than the other, or a combination may be the most effective way – get in contact with us to see what we think might work for you!

How much do Google Ads cost?

Google Ads can get started with any budget, and you are only charged when a user clicks on your ad. There is no minimum spend requirement or required contract length meaning we are free to change your ads as and when necessary.

Where do Google Ads display?

Google Ads display above search results on Google. Google does offer advertising on other channels that are part of the Google partner network such as YouTube.